“This is a historic week for @GM. We’re aggressively going after every aspect of the #EV ecosystem. We’re creating EVs for every brand, segment, body style, price point, and part of the country. Our electric future is now.” – Mary Barra, CEO
GM’s flexible, modular approach to EV development will drive significant economies of scale and create new revenue opportunities, including:
- Continuous Improvement in Battery Costs: GM’s joint venture with LG Chem will drive battery cell costs below $100/kWh. The cells use a proprietary low cobalt chemistry and ongoing technological and manufacturing breakthroughs will drive costs even lower.
- Flexibility: GM’s all-new global platform is flexible enough to build a wide range of trucks, SUVs, crossovers, cars and commercial vehicles with outstanding design, performance, packaging, range and affordability.
- Capital Efficiency: GM can spend less capital to scale its EV business because it is able to leverage existing property, including land, buildings, tools and production equipment such as body shops and paint shops.
- Complexity Reduction: The vehicle and propulsion systems were designed together to minimize complexity and part counts beyond today’s EVs, which are less complex than conventional vehicles powered by internal combustion engines. For example, GM plans 19 different battery and drive unit configurations initially, compared with 550 internal combustion powertrain combinations available today.
- Rising Customer Acceptance: Third-party forecasters expect U.S. EV volumes to more than double from 2025 to 2030 to about 3 million units on average. GM believes volumes could be materially higher as more EVs are launched in popular segments, charging networks grow and the total cost of ownership to consumers continues to fall.
- New Sources of Revenue: By vertically integrating the manufacture of battery cells, the company can reach beyond its own fleet and license technology to others.
The first generation of GM’s future EV program will be profitable. The initial programs will pave the way for further accretive growth. GM’s technology can be scaled to meet customer demand much higher than the more than 1 million global sales the company expects mid-decade.
Upcoming Launches and Reveals
Chevrolet, Cadillac, GMC and Buick will all be launching new EVs starting this year. The next new Chevrolet EV will be a new version of the Bolt EV, launching in late 2020, followed by the 2022 Bolt EUV, launching Summer 2021. The Bolt EUV will be the first vehicle outside of the Cadillac brand to feature Super Cruise, the industry’s first true hands-free driving technology for the highway, which GM will expand to 22 vehicles by 2023, including 10 by next year.