Inconspicuous consumption the environmental impact you don’t know you have
By Tatiana Schlossberg
“Finishing a book for a second time is a slower read. This book is really about our First World consumption. I say it that way, because we believe in the intrinsic value of the individual over societal pressure. It’s inconspicuous, because we all do it; we don’t want to notice it.” – A Tweet on the book
The reason for it: the beating heart of the book
What the tweet, above, faces is something more than it signed on for initially. It’s inconspicuous, because we don’t notice it, by definition. But it is in uncovering what we don’t notice, the physical substance of what we don’t notice, that Ms. Schlossberg, uncovers the “Why?” we don’t notice our consumption. The reason for it.
Many others have have gone down this road, but not with a complete set of supporters and nay-sayers, as Ms. Schlossberg seems to be doing. Judging by its prominence in the book, late-night debates on ‘cryptocurrency’ obviously fueled and helped her ability in this, I imagine. It’s not about individual consumption, about making the right choices in our daily routines; our family’s lives. Even when we do that, as we must, the problem of consumption still exists.
In a talk with Florian Dost, the author, Ms. Schlossberg describes how they,
“egged each other on about consumption and the end of the world. Then I ordered some new pajamas online…”
You see, Ms. Schlossberg doesn’t hold anything back. She’s being honest with herself so she can be honest with us. She wanted to show the train of thought that leads to inconspicuous consumption on our parts.
I think the beauty in this book is it uncovers something about each of us as a consumer, then shows that ‘something’ is not so personal, or individual, or unique, after all.
“The problem is how all these thing work together…The problem isn’t e-commerce necessarily; the problem may be us.” (pp45).
Tatiana Schlossberg is a great journalist and story-teller, and if one believes Hemingway, already has the potential for great writing. To be great, one has to be self-critical; self-doubting. Even when she is sure of herself ‘100%’, she places her writing at an accessible level and asks, “what do you think?” Did I say, BUY THIS BOOK!